Pub/Sub: Send a million messages per second and save thousands of $ a month using Avro

Google Cloud Pub/Sub provides messaging between applications. Cloud Pub/Sub is designed to provide reliable, many-to-many, asynchronous messaging between applications. It supports schema-based messages by using Avro and Protocol Buffer. Publisher applications can send messages to a “topic” and other applications can subscribe to that topic to receive the messages in JSON or Binary format. Now, imagine that once you get into the gigabytes or terabytes of data, Choosing the proper data format can significantly…